消費者的知覺易用性、使用態度對使用意願之影響－便利性為干擾變數

在現今數位科技的時代，行動裝置成為人們不可或缺的隨身物品。新科技的蓬勃發展，促使台灣漸漸邁向數位化，付款方式已從傳統以現金或刷卡的模式演變成使用行動支付，也促使企業發現商機，不斷推出各種行動支付軟體來迎合數位時代。因此，本研究以行動支付為例探討知覺易用性、使用態度對使用意願的影響，以便利性為干擾變數。本研究使用便利抽樣調查表作為收集數據的調查方法。本文的抽樣對象為台灣民眾，共發放320份問卷，有效樣本為310份。本研究使用迴歸驗證中介效果與干擾效果。研究結果顯示：（a）知覺易用性、使用態度、使用意願與便利性之間有正向影響，（b）使用態度對知覺易用性與使用意願具有中介效果，（c）便利性於使用態度與使用意願之間不存在干擾效果。

關鍵字

知覺易用性；使用態度；使用意願；便利性

並列摘要

In today's digital age, mobile devices have become an indispensable part of people's lives. The boom in new technology has led Taiwan to move towards digitalisation, with payment methods evolving from the traditional cash or credit card mode to mobile payment, prompting companies to identify business opportunities and launch various mobile payment software to meet the digital age.Therefore, this study examines the influence of perceived ease of use and attitude toward using mobile payment, with convenience as the intervening variable. The target population of this study was Taiwanese people, and 320 questionnaires were issued,310 were valid. Hierarchical regression was used to verify the intermediate effect and interference effect. The results of the study showed that (a) There was a positive effect between perceived ease of use, attitude toward use, intention to use, and convenience, (b) Attitude toward use had a mediating effect on perceived ease of use and intention to use, and (c) Convenience had no interfering effect on attitude toward use and intention to use. In this study, a convenience sample questionnaire was used as the survey method to collect data.

並列關鍵字

Perceived Ease of Use ； Attitude ； Usage Intention ； Convenience

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