- 會議論文
從文物到文創－由故宮博物院月曆探討古物的多元詮釋
From Cultural Relics to Cultural Creation and Recreation - Exploring Diversified Interpretations of Antiquities in the Monthly Calendar from the National Palace Museum
摘要
博物館的藏品不僅具有學術研究、展示教育的功能，也具備了人類物質文化中的原創性與審美意趣，為當前方興未艾的文創產業提供了豐富的靈感來源。文物本身的價值可以由〈文化資產保存法〉及相關規定加以界定，然而文物衍生而成的文創商品卻能藉由創作者的設計概念，賦予多元的價值。博物館文創商品可以視為展覽的延伸，具備教育推廣的意義，讓民眾認識更多知名度不高，或是展覽中難得一見的藏品；也可以與時事結合創造互動。經由現代語彙的重新詮釋，也能讓文物呈現新的意象與美感；而就市場行銷的角度而言，價格高低、遊客人數多寡或是展覽本身的評價，與商品的暢銷程度並沒有對應關係，觀眾的考量著重於商品的新鮮感、美感以及附加價值。好的博物館文創商品應該兼顧教育推廣、意象美感以及商業行銷價值的平衡，創造文化資產與物質文化的互惠與共生。
並列摘要
The collections of the museum can not only be used for academic research, display and education, but also possess the originality and aesthetic value of the material culture created by human beings and provide a rich source of inspiration for the cultural and creative industry in the initial stage of development. The value of the cultural relic itself can be defined by the＂Cultural Heritage Preservation Act＂and relevant regulations. However, cultural and creative products derived from cultural relics can be bestowed with multiple values based on the creator's design concept. The cultural and creative products in the museum can be regarded as an extension of the exhibition, with the significance of education and promotion, so that the public can have a better understanding of the not so well-known or rare collections in the exhibition. The cultural and creative products can also be combined with current events to create interactive experience. The new imagery and aesthetics of the cultural relics can be presented based on reinterpretation of modern vocabulary. From the perspective of marketing, the price level, the number of tourists, or the evaluation of the exhibition itself does not really correspond to the popularity of a product. Instead, the audience focuses more on the novelty, aesthetic sense and additional value of the product. Hence, a good cultural and creative product sold in the museum should strike a balance between its educational value, the imagery and the commercial value in marketing to create symbiotic reciprocity between cultural assets and the material culture.