A study on the development strategy of theme parks

Long Minghui ； Wu Han, China

《IETI Transactions on Social Sciences and Humanities》 1卷 (2018/12) Pp. 132-137

https://doi.org/10.6896/IETITSSH.201812_1.0018

摘要

Theme park, as a kind of theme and fast development of tourism industry, effectively breaks through the traditional tourism resources development model, and has been widely concerned and studied. In the experience economy today, in the face of a large number of tourist attractions, tourists have more choice of opportunities, tourists will choose what kind of scenic spots, depends on the perception of tourists and travel behavior. The in Happy Valley, Wuhan City as an example, starting from the perspective of experience, explore urban residents of theme park tourism impact perception and attitude. The results showed that (1) the residents of Wuhan city of Happy Valley project bring positive effects have a positive perception (2) for the residents of Wuhan city of theme parks and regional economic integration, especially the relationship between the artificial environment and the natural environment has the new understanding of (3) for the residents of Wuhan city of Happy Valley further development of a very positive attitude. Connotation analysis the operating experience of Happy Valley, focusing on the theme park to experience the process of creation and experience the value of innovation, according to the research results, proposed countermeasures and suggestions on improving the visitor loyalty, for the operation and development of the theme park in China looking for some reference.

關鍵字

tourist experience ； theme park ； development strategy ； Wuhan Happy Valley