遊戲攻略代打平台行銷企劃之研究

隨著近幾年網路串流直播技術的發展，電玩遊戲實況直播已儼然成為時下熱門的新興產業。線上遊戲正逐漸取代電視，成為年輕人休閒娛樂的重要媒體。許多遊戲玩家觀看實況轉播，分享實況主過關的快感並學習過關的技巧。不過遊戲玩家往往無法找到自己想要的攻略版面，或是找到的版面太雜亂導致使用者沒有耐心觀看。本研究設計之「遊戲攻略代打平台」不但提供一個使用者可以分享破關心得以及實況主可以分享遊戲影片的平台，更提供過關的代打服務。本研究希望透過本平台，可以讓遊戲玩家相互分享遊玩心得及過關攻略。

關鍵字

遊戲分享；遊戲直播；遊戲動機；電子遊戲；線上遊戲

並列摘要

With the development of online streaming technology in recent years, live streaming of video games has become a hot emerging industry. Online games are gradually replacing TV as an important media for young people's entertainment. Many gamers watch live broadcasts, share the thrill of live gamers and learn the tricks. However, gamers often cannot find the desired walkthrough, or the screen layout is too cluttered which makes users impatient to watch. The ＂Online Game Walkthrough＂ designed in this study not only provides a platform where users can share their experience and the gamers can share game videos, but also provides boosting service to help the gamers beat the level. This research hopes that through this platform, game players can share their gaming experience and pass strategies.