Analysis of the Development of Ceramic Export Trade in Jingdezhen

Haoran Fu ； Huahui Li ； Mengru Yang

《World Scientific Research Journal》 6卷5期 (2020/05) Pp. 152-160

https://doi.org/10.6911/WSRJ.202005_6(5).0016

摘要

Chinese ceramics have a history of more than four thousand years, of which Jingdezhen ceramics are well-known in China and abroad. Jingdezhen has made a very important contribution to the development of China's ceramic culture industry and export trade. Taking Jingdezhen ceramics as an example, this paper analyzes the advantages, disadvantages, opportunities and threats of China's Jingdezhen ceramic export trade, and puts forward corresponding countermeasures for the existing problems.

關鍵字

Jingdezhen ceramics ； Exports ； Development status ； SWOT analysis

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