With the development of economy, customization culture has brought us a new way of life. The variety and form of customized products are also becoming more and more diverse, ranging from t‐shirts to furniture. Contemporary daily ceramic customization has also been accepted by more and more consumers. Jingdezhen, as the famous "porcelain capital", is relatively slow in the development of daily‐use ceramics customization, which provides more opportunities for the development of Jingdezhen daily‐use ceramics customization design. This paper aims to analyze the development status of custom ceramics in Jingdezhen and explore the innovative development path of custom ceramics.