A Preliminary Study on the Customer Satisfaction Model of the Quality Evaluation for Chinese Campus Football Events

Hongnian Chai

《World Scientific Research Journal》 8卷11期 (2022/11) Pp. 110-115

https://doi.org/10.6911/WSRJ.202211_8(11).0017

摘要

Chinese campus football is developing in full swing under the promotion of the Ministry of Education. Campus football leagues of different levels and forms have been established all over the country. If campus football is to develop continuously, we must treat campus Football League as an event and pay attention to its quality. At present, there is no research literature on the quality of campus football matches. Campus football match is an event with specific social connotation and significance carried out with campus football match as the core content. By providing campus football match and related services, it can meet the needs of different participating groups and achieve a variety of purposes. Customer satisfaction is a commonly used quality evaluation theory, which can be used to evaluate the quality of campus football matches. The quality of campus football matches is the satisfaction of all customer groups with campus football matches. Broadly speaking, the customer groups of campus football events include educational management institutions, student athletes, referees, sponsors, student parents, video media and staff. Due to the different importance of different customer groups to the event, their satisfaction is also of different importance in the quality evaluation of campus football events. Therefore, the quality of campus football matches is the weighted sum of the satisfaction of all customer groups. Taking the satisfaction of different customer groups of campus football events as the core variable, the leading variable is the factors affecting it, including customers' expectations of campus football events, perceived quality and perceived value of campus football events, and image of campus football events; The level of customer satisfaction will lead to two outcomes: customer complaint and customer loyalty, which are post variables. The perceived value determined by the perceived quality of campus football customers after consumption is compared with their expectations of campus football events before consumption, so as to form the degree of satisfaction with campus football events, and establish the conceptual model of customer satisfaction for the quality evaluation of campus football events, so as to provide ideas for the quality evaluation of campus football events.

關鍵字

Campus football events ； Quality evaluation ； Customer satisfaction

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