With the rapid development of the Internet, online shopping has become the trend of a new generation. In this wave, a new focus - Express packaging has been born. This paper makes an in-depth investigation and Research on the express packaging recycling market, understands the operation and existing problems of the express packaging recycling market through the data obtained from the design questionnaire and field survey, and then analyzes its optimization ways to solve the problem of express packaging pollution and improve residents' satisfaction. In the data analysis stage, based on the principle of SVM-KNN, this paper establishes a model to segment the market population of express packaging recycling market, classify customers, and deeply analyze the source and development trend of current express packaging recycling problems; Then, based on the principle of relm, a model is established to predict the market potential, tap the potential market and provide direction for market development.