The deep integration of new media and ideological and political education in colleges and universities is the inevitable trend of the development of ideological and political education in colleges and universities. In the process of integration, we should ensure the efficient sharing of high-quality educational resources and meet the different needs of educatees. In order to realize the deep integration of new media and ideological and political education in colleges and universities, the education management department must strengthen the macro reform of the ideological and political education system in colleges and universities, give full play to the leading role of ideological and Political Theory Teachers in methodology and values, and continue to tap the unlimited potential of new media in ideological and political education in colleges and universities.