Investment company is a kind of financial intermediary, which can integrate the funds of individual investors, invest in other securities assets, and obtain greater investment income as much as possible. The business scope involved is extremely wide. In the context of the new situation, the changing market economic environment has gradually expanded the business scale of investment companies. Although it can provide a lot of opportunities for investment companies to carry out financial investment management, it also brings more severe challenges. Therefore, this paper analyzes the effective ways of financial investment management measures in detail, so as to lay a solid foundation for further improving the benign development of financial investment companies.