A Summary of Studies on the Influencing Factors of Consumer Trust in Vietnam's Shared Economy: A Case Study of Travel Services

NguyenKhue Le

《International Journal of Social Science and Education Research》 2卷8期 (2019/11) Pp. 61-66

https://doi.org/10.6918/IJOSSER.201911_2(8).0012

摘要

Together with the growth of the sharing economy, online transaction trust has become a major obstacle to the development of this economic model. This paper sorts out the theories of consumer trust by domestic and foreign scholars in Vietnam and the research results of the sharing economy development model. Based on the actual situation of the sharing economy development in Vietnam, the influencing factors are summarized into three aspects: individual consumer factors, sharing platform factors and social factors. At the same time, we look forward to the research and propose future research directions, hoping to provide a reference for Vietnam's sharing of economic trust.

關鍵字

Trust ； consumer trust ； Vietnam's sharing economy ； ridesharing

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