The Influence of New Media Sports Communication on College Students' Sports Consumption Behavior

Jun Zhou ； Janaka Low

《International Journal of Social Science and Education Research》 2卷11期 (2020/01) Pp. 96-100

https://doi.org/10.6918/IJOSSER.202001_2(11).0016

摘要

This paper defines and classifies college students' Internet media contacts and sports behaviors through literature analysis and questionnaire survey. On this basis, some colleges and universities in Xi'an, China, are taken as an example to investigate the current situation of college students' network use and sports consumption behavior. The research shows that the network has a high usage rate of college students; college students have a positive attitude towards using the Internet to receive sports information; college students' sports consumption is mainly in sportswear and sports equipment, and their sports investment is insufficient, and sports behavior still needs to be strengthened.

關鍵字

Network sports information ； College students ； Sports consumption behavior

參考文獻

Jacobsen, W. C., & Forste, R. (2011). The wired generation: Academic and social outcomes of electronic media use among university students. Cyberpsychology, Behavior, and Social Networking, 14(5), 275-280.

Kim, Y., Wang, Y., & Oh, J. (2016). Digital media use and social engagement: How social media and smartphone use influence social activities of college students. Cyberpsychology, Behavior, and Social Networking, 19(4), 264-269.

Jenkins, H., Ford, S., & Green, J. (2018). Spreadable media: Creating value and meaning in a networked culture (Vol. 15): NYU press.

Lan, P. (2015). Scenario: New elements of the media in the mobile era. Journalist, 3 (20), 20-27.

Li Jing, X. Y. (2018). Research on Social Media Communication Behaviors of College Students in Social Hot Events——Based on Empirical Analysis of Ten Universities in Shanghai. Journalist, (1), 90-96.