Mass Culture and Aesthetic Changes in New Media Era

Liye Liu

《International Journal of Social Science and Education Research》 3卷3期 (2020/03) Pp. 190-193

https://doi.org/10.6918/IJOSSER.202003_3(3).0029

摘要

At the New media era, the rapid development of mass culture gives contemporary people a wealth of spiritual activities meanwhlie exerts a subtle influence on people' conception. This paper holds that there are aesthetic conflicts between mass culture and high culture, and the emerging phenomenon of ＂Aesthetic Generation＂ and ＂Aesthetic Pleasure＂ will have a certain negative impact on people. It analyze the impact of contemporary economy and technology on mass culture, expounds its three characteristics of commercialization, technicality and entertainment. It also explores consumerism, the cultural industry puts the masses in the second place and regards them as objects of calculation. If the media only emphasizes the commodity value of art rather than the aesthetic value, it will inevitably lead to the incorrect tendency of mass culture.

關鍵字

Mass culture ； consumerism ； new media ； aesthetic generation ； aesthetic pleasure

參考文獻

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