With the rapid development of information technology, self-media has increasingly penetrated into all aspects of people's daily life, study and work with its own advantages such as civilianization, rapid communication and strong interactivity. For college students who are most affected by the new media such as the Internet and have the closest contact with network information technology, their thinking and behavior methods and their value pursuits have more or less changed, which in turn has an impact on the identity of ideological and political education. To study the identification of college students with ideological and political education in the age of media is not only the need for ideological and political education to keep pace with the times, but also the need for the continuous development of college students themselves.