- 期刊
A Study on the Economic Consumption Behavior of Chinese Mainstream Movies ‐‐ Taking the 2019 National Day as An Example
摘要
The film industry has become one of the most important areas of mass cultural consumption. In recent years, the popularity and popularity of the mainstream movies has opened up a new market for Chinese films. In order to further explore the consumer behavior of the Chinese people to the mainstream movies, this paper through questionnaire surveys the movie consumer behavior. Through the empirical research method, this paper demonstrates the national consumption behavior through three influencing factors: the movie‐watching habit, the social behavior and the movie marketing. In order to obtain the development law of the mainstream movies market, can better grasp the development trend of the mainstream movies market.
參考文獻
Data source: Comscore data.
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