The cultural value brought by pastoral landscape is used to find a solution for the revitalization of rural culture based on the research background of rural revitalization strategy. By using the research framework of design and sociology, this paper intends to analyze the causes of the cultural value demand of the pastoral landscape, and clarify the new demand for the local pastoral landscape under the mass culture environment through the research status of the cultural value in the pastoral landscape. In addition, this study tries to solve the shortcomings and blind spots in the embodiment of pastoral landscape culture under the background of rural revitalization strategy, thus realizing the research path of rural cultural revitalization.