Shaping the Image of the Chinese ＂New Woman＂ (1949-1966)

Yike Shi

《International Journal of Social Science and Education Research》 4卷11期 (2021/11) Pp. 310-316

https://doi.org/10.6918/IJOSSER.202111_4(11).0047

摘要

As the media aims to promote social values, it has some influence on shaping societal values. This paper took a new perspective to examine recent Chinese social history. Similar to the effect of celebrity images on young people today, the Chinese media has profoundly affected people's thinking and ideology. From an analysis of 68 covers sampled from Women of China, the official magazine of All‐China Women's Federation from 1949 to 1966, this paper explored the image of the new women and assessed the influence the media's role model method had on shaping ideology and guiding the public to recognize the new woman image. It was found that over the 17 years examined in this study, the Women of China magazine showed women being actively engaged in social labor, pursuing equal political status, and through special photographic techniques, degenderized the new woman in terms of background, occupation, and expression. The new woman images on these covers disseminated the core values to the public that Chinese women should take the initiative to be part of social labor and politics.

關鍵字

The shaping of media images ； Chinese Women's Liberation Movement ； Magazine cover ； New women ； Role model method

參考文獻

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Woman of China Magazine(2020).Introduction. Women of China. Woman of China Magazine, September 25,2014,accessed March 4,2020, http://special.womenofchina.com/140925-2/.

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