Enrollment education for freshmen is the beginning of the life of college students and the first course of ideological and political education in colleges and universities. At present, college enrollment education generally has problems such as single form, unreasonable time arrangement, lack of pertinence and in‐depthless, etc., facing the main force of colleges and universities. The generation mianly born in the 2000s. This paper devotes to understanding the freshmen's ideological and behavioral characteristics and individual needs promptly. While doing a good job of centralized and regular freshmen's enrollment education, we need to strengthen the guidance of ideals, beliefs and values, innovate enrollment education carriers, optimize enrollment education content, and continuously improve.