The Generation Mechanism of Virtual Love

Yu Zou ； Haohan Chai ； Ping Hu ； Anqi Ma ； Yujun Chen

《International Journal of Social Science and Education Research》 5卷5期 (2022/05) Pp. 500-507

https://doi.org/10.6918/IJOSSER.202205_5(5).0072

摘要

Virtual love has developed rapidly in recent years. From its appearance in August 2014 to November 25, the keyword search volume of ＂virtual lovers＂ rose to 24,688 times. At the peak of Taobao.com, 4,474 stores sold this service at the same time, and more than 60% of the ＂virtual boyfriends＂ for female customers were. And this year, searching for related terms such as ＂tree hole＂ on Taobao WeChat official account will find some virtual love merchants that have even begun to take shape. After decades of development, virtual love is no longer just a novel word or concept, but a business model that uses emotion as a commodity. So what exactly is virtual love? With the development of virtual love, the question of why virtual love arises and how does it persist. At present, the research on virtual love in academia is in the initial stage of exploration, and the research content is mainly carried out around the current situation of virtual love, industry issues, young people's love concept and other related aspects. The research on virtual love is often related to emotional economy or Emotional labor is discussed as a general category, or the results are reversed without going deep into its core mechanism. The generation mechanism and surviving power of virtual love and the unique nature of emotion as a business model of physical absence are often ignored. This paper will start from the characteristics and attributes of the physical absence of virtual love, and discuss the generation mechanism and survival mechanism of virtual love, so as to further understand the nature and possible development of virtual love.

關鍵字

Virtual love physical absence emotional economy emotional symbol

參考文獻

Zhao Dunhua. A Brief History of Western Philosophy [M]. Peking University Press, 2001: 61.

[De] Nietzsche. The Three Books of Nietzsche—So Says Zarathustra [M]. Translated by Sun Zhouxing. Shanghai: Shanghai People's Publishing House, 2018: 42-43.

1551 McLuhan. Understanding Media - The Extension of Humans [M]. Beijing: Commercial Press, 2000: 127.

Material Body, Cultural Body and Technical Body: A Brief Analysis of Don Ide's "Three Bodies" Theory [J]. Journal of Shanghai University, 2007, 14(1): 12-17.

Digitized Body [Constructing "Reality Standards" Based on Text Visualization: The Socio-cultural Imprint of the Body