With the advent of the era of digital media, information carriers based on digital technology continue to emerge. These carriers include various communication media that carry digital text, graphics, images, sounds, video images and animations. The era of digital fusion media provides diversified channels for the dissemination of information, and the same is true for the dissemination of digital culture. The era of convergent media has brought many new ways for the dissemination of digital culture, and it has also brought many adverse effects to the inheritance and promotion of culture. This paper briefly analyzes the dissemination of digital culture in the era of convergent media from the aspects of positive influence, difficulties faced and innovative ways, hoping to bring inspiration to relevant personnel.