It has become normal for college students to participate in online learning, but their willingness to participate in online learning continues to decrease. In order to maintain and promote college students' online learning will, this study from the perspective of learning motivation, the use of the individual centered potential profile analysis of research methods and data analysis. The first to classify the learning motivation of college students, analyzed the correlation of college students' learning motivation and online learning intention. Secondly to learners of different motivation will compare difference of online learning, Furthermore, the influence of college students' learning motivation on online learning willingness is explored. Finally, suggestions on online learning are proposed for enterprises, universities, teachers and college students based on the characteristics of groups with different motivation types, so as to improve college students' online learning willingness and promote the sustainable development of online learning.