With the background of the rural revitalization strategy and the focus on the 20‐word general requirements, this paper analyzes the difficulties faced by the current rural sports under the rural revitalization strategy and puts forward the basic direction and path of the development of rural sports in China in the new era. It holds that: We should actively implement the national policies; Improve sports awareness of rural peasants; Use the propaganda effect of network; Train rural sports talents and increasing rural sports teachers; Increase the construction of rural public sports venues through the joint efforts of the government and the countryside, the rural sports to a new height, the construction of a good rural sports environment, for China's sports power construction and the healthy development of the people to make a contribution.