With the rapid development of social economy, market competition has become more and more fierce, and innovation has become the driving force and source of enterprise development. In order to gain a competitive advantage in future employment, college students should first improve their innovative thinking and ability. However, in the actual education and teaching process, there are still many levels of problems. In order to improve the cultivation effect of innovative thinking and ability of business school students, it is necessary to recognize the problems and formulate corresponding improvement plans.