A Critical Analysis of the Challenges Posed by China Global Television Network (CGTN) to the Traditional Dominance of Global Media by Western Outlets

Zhengqing Yan ； Jiaru Tang ； Xinlong Liu

《International Journal of Social Science and Education Research》 5卷11期 (2022/11) Pp. 102-107

https://doi.org/10.6918/IJOSSER.202211_5(11).0018

摘要

Media and communication play an important role in the contemporary society with the acceleration of globalization. Under the influence of media and communication, citizens from various countries begin to connect with each other, which in turn gives rise to the content from non‐Western countries occupying an increasingly critical position in the global media landscape. These media contents from non‐Western countries are defined as contraflows. China Global Television Network (CGTN), as an important news media from non‐Western countries, is a typical representative of the contraflows and plays a key role in promoting the transformation of traditional global media. Based on the globalization theory, contraflow theory, and public sphere theory, this paper conducts a critical analysis of CGTN, focusing on its overseas expansion, reporting strategy, and localization, probing into its influence on the global media landscape dominated by Western media outlets. This paper argues that CGTN, as a non‐Western news media with increasing global influence, is challenging the traditional global media landscape dominated by Western news outlets, and its global influence is mainly driven by rapid overseas expansion, balanced and objective reporting strategy, and a high degree of localization.

關鍵字

China Global Television Network (CGTN) ； Contraflows ； Overseas expansion ； Reporting strategy ； Localization

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