Discussion on the Innovative Paths of Network Spread of Traditional Chinese Festival Culture

Ping Ning

《International Journal of Social Science and Education Research》 5卷11期 (2022/11) Pp. 83-89

https://doi.org/10.6918/IJOSSER.202211_5(11).0015

摘要

Chinese Internet information technology has boomed in recent years, and the network platform has become one of the main spread channels of traditional Chinese festival culture, it has advantages of strong visual spread, more comprehensive content display and richer forms. However, there are still certain difficulties in the network spread of traditional festival culture at this stage, the existing information is too complicated to attract the attention of the audience, and the existing network environment needs to be standardized. Based on this, this paper starts from the advantages of network spread of traditional Chinese festival culture, analyzes the difficulties of spread festival culture at this stage by relying on network technology, and proposes different solutions such as innovating the forms of spread and strengthening the awareness of main responsibility to provide help for the network spread reform of traditional Chinese festival culture.

關鍵字

Traditional festival culture ； Network spread ； New media

參考文獻

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