Tourist Perceived Value, Destination Image and Destination Loyalty under the Influence of Covid-19: A Survey of Tourists from Anhui Province in China

Hanhui Chen ； Liang Chen ； Bin Huang

《International Journal of Social Science and Education Research》 5卷12期 (2022/12) Pp. 202-212

https://doi.org/10.6918/IJOSSER.202212_5(12).0031

摘要

On the basis of literature review, this study constructs the intermediary model of ＂tourist perceived value-destination image-tourist destination loyalty＂, and conducts empirical analysis through 145 questionnaires. The conclusion shows that tourist perceived value has two dimensions: functional perceived value and emotional perceived value, and has a significant positive impact on destination image and tourist destination loyalty; Destination terrain image has a significant positive effect on tourist destination loyalty, and plays a mediating role in the role of tourist perceived value (two dimensions) on tourist destination loyalty. This paper makes a positive response to and makes up for the gap in the previous research on the inconsistency between tourists' perceived value and their willingness to revisit (tourists' loyalty), that is, the impact of tourists' perceived value on tourists' destination loyalty is positive through the destination terrain image. It also provides countermeasures and suggestions for the operators of tourist attractions from three aspects: infrastructure, scenic spot staff, and building a good interactive ecological environment with local residents.

關鍵字

Tourist perceived value ； Destination image ； Tourist destination loyalty

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