Physical education (PE) is a powerful weapon to cultivate a sound personality and an important means to promote university students' physical health. At present, the continuous decline of university students' physique has aroused people's attention to curriculum reform. OBE designs the instructional process with the instructional goal as the guide, and achieves the established goal through process design, which embodies a thinking mode of reverse design. In order to further improve the teaching quality of PE courses, this article studies the instructional reform of PE class in universities under the OBE concept. Firstly, this article summarizes the OBE concept and curriculum design principle, points out the universal problems faced by PE teaching objectives, and discusses the reform and development strategies of PE teaching in universities based on the OBE concept. The reform strategy has changed from subject‐oriented to goal‐ oriented, from teacher‐centered to student‐centered, and from quality control to continuous improvement. This is of great significance to improve the quality of PE in universities. At the same time, it is expected to provide reference for the reform and design of the results‐oriented university PE curriculum.