臺灣石虎保育商品之角色造型認知研究

A Cognitive Study on the Role Modeling of Taiwanese Leopard Cat Conservation Products

柯凱仁(Kai-Jen Ko) ； 陳俐均(Li-Chun Chen)

《2019亞洲基礎造形聯合學會台中大會論文集》 2019 (2019/07) Pp. 185-194

https://doi.org/10.6904/TSBDA.201907.0020

摘要

近年來，臺灣扭蛋市場普遍販售個性化公仔商品，針對國內保育野生動物相關創意商品並不多見，為延續臺灣生態保育議題，引此藉由瀕危野生動物石虎做為公仔設計問題對象，本研究嘗試以科學、客觀的角度認識亞種豹貓屬造型特徵和形象，嘗試歸納臺灣石虎公仔造型分群認知；將搜集的國內國外亞種豹貓屬相關公仔60個實驗樣本，運用多向度評量方法（Multidimensional Scaling, MDS）當中的階層集群分析法（Hierarchical Method）進行歸納、分類和觀察，以更準確及客觀的角度，整理出臺灣石虎角色公仔造型設計典範樣本。本研究結果歸納出10種造型特徵分別為：第1群「趣味風格」、第2群「可愛風格」、第3群「簡約風格」、第4群「呆萌風格」、第5群「淡定風格」、第6群「療癒風格」、第7群「怪誕風格」、第8群「Q版風格」、第9群「精緻風格」、第10群「擬真風格」。確立為後續研究之偏好性實驗樣本；提供相關公仔設計之參考。

關鍵字

圖像（Image） ； 臺灣石虎（Taiwanese Leopard Cat） ； 角色造型（Role Model） ； 集群分析法（Hierarchical Clustering）

並列摘要

The Taiwanese vending machine dispensing plastic capsule toys market generally sells character toys and doll products, but there has been a move towards more creative products related to the conservation of wild animals. Even though the creation of toy doll products in the local market is not in the majority, it does continue to raise the issue of Taiwan's ecological conservation. The design a leopard cat doll is used to represent endangered wild animals in Taiwan, and this study attempts to understand the modeling characteristics and image of this leopard cat subspecies in a scientific and objective way. Try to summarizing the Taiwanese leopard cat dolls modeling, 60 experimental samples of both domestic and foreign subspecies of leopard cat related doll samples were collected. Multidimensional Scaling (MDS) and the hierarchical method were used to summarize and classify the samples, with the expectation that the more accurate and objective points of view could be summarized model sample. This study's results in terms of the model's characteristics are summarized as follows: the first group is fun style; the second group of cute style; the third group is simplicity style; the fourth group is adorkable silly style; the fifth group is calm style; the sixth group is soothing style; the seventh group is weird style; the eighth group is cute chibi style; the ninth group is exquisite style; and the tenth group is realistic style. Established preferred sample experiments for subsequent research; provided references to the relevant toy doll designs.