Design driven by Big Data Thinking is an applied design that studies users behavior based on data through on-line service system and off-line intelligent terminal, and accurately conveys information to influence users behavior. This paper attempts to explore some practice of design driven by big data thinking in undergraduate level teaching, students can explore more design application possibilities on the basis of existing new media design norms. The "Design of Future Service System" of big data thinking puts forward higher standard design requirements for the combination of the function of user experience and the artistic language of advanced aesthetic taste.