- 期刊
旅客對於無人智慧旅館之行為意圖：以科技接受模型為例
An Empirical Study of Traveler's Intention to Use Smart Hotel: Using an Extended Technology Acceptance Model
摘要
資通訊科技技術的發展快速，改變了各式觀光產品的樣貌。Booking.com調查顯示，25%的科技愛好者認為智慧科技住宿非常具有吸引力，科技在旅宿業界中已成為重點投資開發項目之一。本研究透過文獻探討彙整產學界中對於無人智慧旅館的討論後，以科技接受模式的感知有用性、感知易用性與使用意圖，結合感知有趣性、關鍵多數與自我效能，檢驗以無人智慧旅館做為研究背景的適用性。利用問卷調查法於PTT旅遊群組各版發放，共計回收476份問卷。使用SmartPLS系統進行分析，感知有趣性、自我效能、關鍵多數，感知有用性皆會影響旅客入住無人智慧旅館的意圖，結果顯示共八項假設成立，一項不成立；而感知易用性對於旅客使用意圖之假設未呈現顯著，顯示無人智慧旅館的入住過程簡單並不是直接影響旅客的原因。
並列摘要
The rapid development of information technology makes the great impact on most industry around the world. According to the research conducted by the Booking.com in 2018, among 25% of technology enthusiasts believe that Smart hotel is one of attractive accommodation options. In other word, the development of information technology has changed the operation model of hospitality industry deeply. Therefore, this study will be based on the Technology acceptance model (TAM) that aims to the relationships among the dimensions of perceived usefulness (PU), perceived ease of use (PEOU), use intention (IU), and extends to perceived playfulness (PP), critical mass (CM) and self-efficacy (SE) to establish the research framework. By using these Six constructs, we will understand why a consumer will choose Smart hotel and what group of people will be attracted to this kind of hotel. This study will be based on the convenience samples collecting 476 questionnaires from PTT. By using the SmartPLS to test the Measurement Model and Structural Model, the results of this study show that the effect of the PEOU, PP, and SE on the PU are significant. In addition, CM will affect PEOU. The effects of the PU, PP, CM, and SE also have significant influence on the IU. However, we find that PEOU have not direct influence on IU, but it has indirectly influence through PU.