Aiming at the construction of talent cultivation system of industrial design major in applied technology universities, this paper analyzes the development process of applied technology universities in western developed countries by comparing the similarities and differences between traditional vocational education and modern occupation education, and discusses the essence and characteristics of applied technology universities. By analyzing the applied technical attributes and characteristics of industrial design major, this paper analyzes the basic countermeasures of industrial design applied technical education, and constructs the DACUM course system construction idea based on the requirement of industrial designers' professional ability. Based on the requirement of practical ability training of industrial designers, the BFD principle of combining design competition with school-enterprise cooperation is put forward.