Domestic and foreign literature on the factors affecting the performance of enterprises innovation continues to appear, but mainly concentrated in the company's internal environment on the impact of innovation performance. Based on the theory of agency, information asymmetry and so on, this paper, based on the 2011-2018 Shanghai-Shenzhen A-share non-financial industry family listed companies as a sample, empirically studies the relationship between media attention and the innovation performance of family business from various angles, and further studies the regulatory role of CEO sources in media attention on the impact of enterprise innovation performance.