Research on the Development of Crowd Funding Platform in the Era of Internet Finance

Yaning Wang ； Yi Jing ； Qiqi An

《Frontiers in Economics and Management》 2卷9期 (2021/09) Pp. 126-130

https://doi.org/10.6981/FEM.202109_2(9).0018

摘要

Crowd funding platform is an emerging financing mode in the era of Internet finance, breaking the restrictions of time and distance. Behind it is not only the collection of social capital, but also the effective integration and connection of economic resources. In today's fast-paced development, entrepreneurial passion is high, all kinds of small and medium-sized enterprises are springing up like coax to occupy the market, on the one hand, this reflects the rapid development of small and micro enterprises, diversified social and economic forms; On the other hand, capital competition, survival of the fittest, squeeze the situation seriously. Various financing difficulties still exist, hindering social progress. This paper will combine actual cases to make a specific overview of crowd funding platforms in the Era of Internet finance, as well as a comprehensive analysis of the problems in the operation process, and put forward corresponding solutions based on this, so as to more effectively promote the benign development of crowd funding platforms.

關鍵字

Online Finance ； The Raised Platform ； Strategy Analysis

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