Research on Innovation Mode of Fresh E-commerce Supply Chain

Mengting Xu

《Frontiers in Economics and Management》 2卷9期 (2021/09) Pp. 345-350

https://doi.org/10.6981/FEM.202109_2(9).0048

摘要

In recent years, with the rapid development of Internet, the supply chain mode of fresh agricultural products is constantly innovating, and the dual channel mode of depth fusion underline online is gradually formed. Under the promotion of the coronavirus pandemic, the community group purchasing developed rapidly. Fresh products as cores in community group purchases, received extensive attention. Based on this, this paper will start from the supply chain development mode of fresh e-commerce, and analyze its current development status and propose corresponding optimization strategies for the mode of community group purchase.

關鍵字

Fresh E-commerce ； Supply Chain Mode ； Community Group Purchase ； Development Suggestions

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