Study on Dynamic Process of Entrepreneurial Projects based on Event System Theory

Chenxing Wang

《Frontiers in Economics and Management》 2卷9期 (2021/09) Pp. 410-423

https://doi.org/10.6981/FEM.202109_2(9).0059

摘要

In order to promote the sound and sustainable development of my country's economy, Premier Keqiang Li proposed ＂Mass Entrepreneurship＂ from the Summer Davos Forum in September 2014, which set off a new wave of mass entrepreneurship, and more and more people joined the entrepreneurial army. At the same time, with the continuous release of demographic dividends, labor dividends, and policy dividends, as well as the impact of Internet disintermediation, flattening, and equalization, the threshold for entrepreneurship has continued to decrease, and the number of entrepreneurial enterprises has risen sharply. In the ever-changing market, management The organization of productive assets and entrepreneurial dynamic capabilities through the overall planning of resources appear to be particularly important, and the enterprise project portfolio is particularly important for the survival of entrepreneurial enterprises. More and more domestic researches have begun to pay attention to entrepreneurial enterprises and the survival of entrepreneurial enterprises. In these studies, the existing literature authors have achieved exciting results, but there is still a lack of research on the process of project portfolio dynamic management based on discrete event systems. The research background of this article is an entrepreneurial project established in 2016. At the beginning of its establishment, the project mainly operated Internet crowdsourcing projects. By opening up the campus market, it extended to campus celebrities, internet celebrities, and performance-related media projects. At the end of 2017, the company made use of the company's superior campus resources. He Media Resources began to build its own brand and sell fast-moving consumer goods. In this process, the company constantly changes the product market in order to adapt to the market, forming a new combination of project resources and product market. This article starts from actual cases, takes an actual entrepreneurial process as the background, and combines previous studies to study how entrepreneurs carry out project portfolio and project portfolio management in the entrepreneurial process. By focusing on the active and passive events that occur in the entrepreneurial process, and based on the combination process of diversified projects, explore the impact analysis of key events of entrepreneurial enterprises, the element capability analysis of project portfolio management, and the event-driven business model Convergence process analysis. This article uses case study methods, combined with relevant case data, and conducts relevant research work based on discrete event system theory. Collect and organize data through direct observation, interviews with key management personnel, file records inspection, and participatory observation. In view of the current deficiencies in the research on project portfolio management of entrepreneurial enterprises, the following questions are proposed and explored: the impact mechanism of important discrete events on entrepreneurial enterprises; how to effectively implement project portfolio management of entrepreneurial enterprises to reduce entrepreneurial risks; entrepreneurial enterprises The dynamic capability growth mechanism of enterprise project portfolio management.

關鍵字

Event System Theory ； Case Analysis ； Entrepreneurial Enterprise ； Project Portfolio ； Compensation Structure

參考文獻

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