- 期刊
Green Marketing - The New Marketing Frontier Towards Consumer Trends
摘要
This paper mainly explains the definition and future development of green market, and summarizes the reasons why some companies regard ＂green market＂ as one of their main strategies. Also aim to analyzes green marketing will be very competitive in the future because of the development of society, it will use the examples of McDonald's, Zara. Alibaba group.
參考文獻
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延伸閱讀
- Adams, P. P. (2014). A Study on Key Issues in Green Marketing Viz a Viz Green Products. Scholedge International Journal of Management & Development, 1(2), 5-11. https://www.airitilibrary.com/Article/Detail?DocID=23943378-201411-201507020023-201507020023-5-11
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