Countermeasures and Paths for the Integration of Qi Culture IP into Brand Communication in the Context of Guochao

Deeply excavate the rich content of Qi culture, form a high‐quality IP system, promote the integration of Qi cultural elements and brand communication creativity, and serve for brand communication and the construction of modern economic society. Stimulate the energy of the excellent traditional culture, let it pass on, and motivate its creative transformation and innovative development.

關鍵字

Qi Culture IP ； Empowering Brands ； Serving the Construction of Modern Society

參考文獻

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國際替代計量

Countermeasures and Paths for the Integration of Qi Culture IP into Brand Communication in the Context of Guochao

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