＂New Retail＂ Revolution based on the Epidemic: Research on Countermeasures for the Transformation of Offline Stores

Xinyao Yang ； Qianyan Li ； Zihao Wang ； Tingting Zhang ； Maolin Zhao

《Frontiers in Economics and Management》 2卷12期 (2021/12) Pp. 141-145

https://doi.org/10.6981/FEM.202112_2(12).0018

摘要

At the beginning of 2020, the COVID-19 epidemic first took a large-scale outbreak in China. The suspension of offline activities has caused various industries in China to suffer different degrees of losses. the blow is undoubtedly huge to our country's retail industry. Under the epidemic crisis of the retail industry, new models of retail industry emerged, it provids new ideas for the sustainable development of our country's retail industry. This article analyzes the current situation and the impact of the epidemic on our country's retail industry, Also combined with the actions of retailers during the epidemic to find new ways to transform offline stores In China's retail industry.

關鍵字

COVID-19 ； New Retail ； Transformation

參考文獻

Zhang Jincheng, Lan Xiangying, Chen Yingxue. Research on the transformation of postal city outlets under the influence of "new retail" and "post-epidemic"[J]. Postal Research, 2021, 37(05): 3-6.

Liu Yibo, Zhai Fengrui. Normalization of epidemic prevention, alcohol circulation enterprises accelerate digital transformation [N]. Beijing Business Daily, 2021-08-27 (014).

Liang Peng, Gu Bao. Research on the Countermeasures of Platforms to Promote the Development of the Retail Industry under the Background of Digital Economy[J]. Business Economics Research, 2021, (14): 28-30.

Wang Yutian. China's retail industry in the post-epidemic era-crossing the transitional watershed[J]. China Business Review, 2021, (13): 7-10.

Zhao Yiyi, Lai Huanfeng, Fu Yipei, Han Jingdie, Wang Chongxiong. Research on the Luzhou Longan Sales Model from the Perspective of New Retail [J]. Small and Medium-sized Enterprise Management and Technology (Early Issue), 2021, (07): 142- 143.