Select the relevant financial and market data of 10 listed real estate companies such as Heungkong Holdings, Yunnan Urban Investment, Wantong Real Estate, etc., and use factor analysis to evaluate their financial indicators and non-financial indicators, and elaborate on quantitative and qualitative analysis. , Data results show that financial indicators have a significant impact on corporate performance, and non-financial indicators also have a certain impact on related companies. Therefore, the principle of balanced evaluation should be adopted in the process of corporate performance evaluation.