Research on the Transformation of Enterprise Marketing Strategy in the Era of Mobile Internet

Dongli Peng ； Zhengyang Fang ； Chao Meng

《Frontiers in Economics and Management》 3卷1期 (2022/01) Pp. 482-485

https://doi.org/10.6981/FEM.202201_3(1).0057

摘要

In the wave of mobile Internet development, enterprises have sought to change and embrace the Internet in order to obtain the first mover advantage in the fierce market competition and achieve the success of enterprise development. This paper analyzes the characteristics of marketing under the Internet environment, discusses the opportunities and challenges faced by enterprises in the development of marketing transformation, and finally tries to put forward the strategies for enterprises to promote marketing transformation, hoping to provide some reference for relevant practitioners.

關鍵字

Mobile Internet ； Modern Enterprises ； Marketing Management ； Strategic Transformation

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