家禽生產者對於產銷履歷制度接受度之研究

The acceptability of poultry farmers on agricultural product traceability system

賴佑宜(Yu-I Lai) ； 張嘉倫(Chia-Lun Chang)

《畜產研究》 53卷1期 (2020/03) Pp. 31-37

https://doi.org/10.6991/JTLR.202003_53(1).0005

摘要

本研究主要在探討家禽生產者對於產銷履歷制度接受程度，以建構農業政策推動策略方向。本研究首先分析整理產銷履歷相關研究，釐清產銷履歷制度接受度之面向，經調查回收209份有效問卷的數據，本問卷主要針對對象為畜牧生產者，大部分對於政府推動農產品履歷的信心較低，有信心的人僅占33%，利用K-means分群研究，發現對於農產品產銷履歷制度與經營流程的低認知族群高達121人。建議強化畜產農友資訊運用能力，可針對農友會用電腦上網、教育程度較高、年紀較年輕者及男性為優先考量，較能達到教育訓練效果，進而提昇產銷履歷經營管理能力，達到提升產業競爭力。

關鍵字

產銷履歷 ； 推動策略 ； 經營管理

並列摘要

To construct a promoting direction of agricultural policy, this study focused on the acceptability of poultry farmers on agricultural product traceability system. A total of 209 effective questionnaires were collected and analyzed. The results showed that most of the farmers had lower confidence on the promotion of traceable agricultural product (TAP), and only 33% of the farmers had awareness on agricultural product traceability system and business processes. Therefore, the strengthening of information utilization of livestock farmers is important. The priority is focused on the farmers who are able to surf the internet, higher educated, young and male to enhance the effect of training. By promoting the ability of TAP operations and management of farmers, the competition of livestock industry can be upgraded.

並列關鍵字

Traceability agricultural product (TAP) ； Strategy ； Management and operation ability