- 期刊
Can ＂event sponsorship＂ serve to establish a trademark's well-known status?-A discussion of brands' marketing efforts by way of sponsoring recent sports competitions
延伸閱讀
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- 林房儹、謝承昀（2012）。The Preliminary Study of Sports Sponsorship Matching Platform Theory。交大體育學刊，(3)，71-81。https://doi.org/10.6462/JCDPE.201206.0071
- 于慶華（2011）。The Brief Discussion of the Importance of Sports Sponsorship Activation Strategy Application。臺南大學體育學報，(6)，39-50。https://doi.org/10.29740/JPENUT.201112.0004
- 李冠輝（2005）。Research upon the Enterprises’ Participation in Marketing Activities via Sports Sponsorship〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2005.10222
- 解宗祐（2020）。A Study of the Relationships among Self-Congruity, Brand Trust, Brand Love, and Consumer Forgiveness: An Example of Sportswear Brand〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU202001568