Create a strong sense of community for the Chinese nation, we must enhance the identity of the people of all nationalities with Chinese culture. For the college students in Xinjiang to create a strong sense of community for the Chinese nation is already a task in front of us. The talents cultivated in Xinjiang's colleges and universities will be the backbone of building Xinjiang in the future, and how to effectively grasp this part of the population largely determines the effectiveness of the work in Xinjiang in a future stage. In this paper, we analyze the special characteristics of college students in Xinjiang universities, combine the influence of geopolitical and cultural factors, put forward the current problems and give the corresponding solution path.