With the development and popularization of face recognition technology, the application threshold of face recognition technology is gradually reduced. And face recognition technology has high application value, so face recognition technology is widely used and even abused. The legal use and regulation of this technology has gradually become a social problem. Face has the characteristics of immutability and it is easy to collect. It can bring convenience and save cost to the society. At the same time, it also faces legal risks such as information security and lack of supervision. based on the legislative status of face recognition technology in China, this paper provides ideas for building the legal framework of face recognition. And make clear the boundary between the acquisition and use of face recognition. Regulate the public interest application and private interest application with different emphasis. Promote and establish Self‐discipline mechanism of face recognition industry.