- 期刊
Research on the Marketing Strategy of Community Bank Services in the Context of Rural Revitalization Strategy
摘要
Rural economic development is the foundation of rural revitalization. As the core of modern economy and the bloodline of real economy, finance plays an important role in developing investment and financing channels and strengthening rural revitalization inputs. Community banks are an important development direction for retail transformation and branch transformation of small and medium‐sized banks. The problems in the development of community bank service marketing are analyzed, and community bank service marketing strategies are proposed in a targeted manner.
參考文獻
Qin Xiaoli. Study on the factors influencing the development of E Bank Xi'an Community Bank [D]. Master's thesis, Xi'an University of Science and Technology, 2021.
https://baijiahao.baidu.com/s?id=1726187378846866964&wfr=spider&for=pc.
Lei Yao, Zhu Hongmei. The current situation and suggestions for the development of community banks [J]. China Finance, 2019(07):36-37.
延伸閱讀
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- 陳文郁（2021）。Research on Marketing Strategies of Character Industry in the Perspective of Cultural and Creative Agency〔碩士論文，國立臺灣師範大學〕。華藝線上圖書館。https://doi.org/10.6345/NTNU202101184