Research on Influencing Factors of College Students' Green Consumption Behavior based on Structural Equation Model Analysis

Zhaoyang Tang

《Frontiers in Science and Engineering》 1卷6期 (2021/09) Pp. 183-193

https://doi.org/10.29556/FSE.202109_1(6).0025

摘要

By combing relevant literature on the influencing factors of consumers' green consumption behavior, five influencing factors of college students' green consumption behavior were extracted, including demographic characteristics, green consumption attitude, environmental information and knowledge, green perception effectiveness and reference objects.Put forward the research hypothesis, constructs the influencing factors of college students' green consumption behavior theory model, with the method of questionnaire survey, the demographic characteristics and green consumption behavior related analysis, the green consumption attitude, the amount of information and knowledge environment, green perceived effectiveness, the reference object and green consumption behavior for structural equation model analysis, the main research conclusions are as follows: demographic characteristics of college students have a certain influence on the green consumption behavior;Green consumption attitude, environmental information and knowledge, green perception effect and reference group have significant effects on college students' green consumption behavior.Based on the above conclusions, some Suggestions are put forward to promote the healthy development of college students' green consumption behavior.

關鍵字

College Students ； Green Consumption ； Green Consumption Behavior ； Structural Equation Model

參考文獻

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