＂Research on Factors Affecting Tourists' Choices of Destinations‐‐A Study in Da Nang, Viet Nam＂

DANG THI NOAN ANH

《Frontiers in Sustainable Development》 1卷7期 (2021/10) Pp. 133-137

https://doi.org/10.29500/FSD.202110_1(7).0024

摘要

Since the reform and opening up, Vietnam's overall social, economic and cultural development situation is getting better and better, people's living standards are improving, material life is also satisfied, and people begin to pay attention to tourism experience. In recent years, Vietnam's tourism industry has developed continuously and its growth rate has increased. Tourism has become one of the important industries in the country's economic development. Vietnam's achievements and efforts in tourism have been highly praised by the world. The World Tourism Organization (unwo) ranks Vietnam sixth among the 10 countries with the fastest growth in tourism in the world. However, while developing opportunities, tourism has to face many problems, and the demand of tourists is increasing; The tourism market will be more subdivided; Fierce competition between tourism destinations; The development of destination resources and tourism marketing will face great challenges. In this case, we must study how tourists make destination choice and which factors affect tourists' tourism decision-making. Firstly, by consulting the literature and referring to the relevant research results of predecessors, a questionnaire survey on the influencing factors of destination selection in Da Nang, Vietnam is designed. Finally, it is decided to conduct the survey in seven dimensions: motivation, attitude, destination image, reference group, new media communication, tourism cost and formation characteristics. Then the questionnaire is processed and analyzed by SPSS statistical software, and the research conclusions are as follows: motivation, attitude, destination image, reference group, new media communication and tourism cost have a positive impact on destination choice intention; Formation characteristics have a negative impact on destination choice intention. Finally, according to the results of empirical analysis, give the corresponding opinions of local tourism, improve tourism products and services, promote communication and marketing activities, develop tourism resources and improve management ability.

關鍵字

Tourist ； Destination selection ； Influence factor

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