- 會議論文
An Analysis of Market Competitiveness of Taiwanese Life Insurers
摘要
This study measures the market competitiveness of Taiwanese life insurers using the Lerner index to explore the market competitiveness during 2001-2018 in Taiwanese life insurance industry. The results demonstrated that state-owned life insurers are market followers that adopt a strategy of talent recruitment. Financial holding life insurers are the market leader in the life insurance market. FHLIs outperform other types of life insurers continue to focus on improving operational efficiency and productivity to reduce marginal costs and enhance competitiveness.
延伸閱讀
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