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Social Network Usage: The Investigation of Personality Traits, Self-Control, Game-Motivation and Relationship-Motivation of Facebook Addiction-Taking Age and Facebook-Using-Time as Control Variables

摘要


Facebook has been the most generally used social networking website. This thesis explores the relationships between Personality Traits, Self-Control, Game Motivation, and Relationship Motivation with Facebook addiction. In this research, use the purposing sampling to distribute the online questionnaire. Participants are 388 students mainly aged 18 to 26 from Taoyuan, R.O.C. This study used SPSS to conduct the reliability and validity analysis and the multiple regression analysis. The research aims to examine (1) how the personality affects Facebook addition, (2) how the self-control affects Facebook addiction, (3) how the motivation affects Facebook addiction, and findings are (1) personality traits only Neurotic positively related to Facebook addiction. (2) Motivation (relationship-motivation and game-motivation) positively correlated with Facebook addiction. (3) Self-control has a significantly negative relationship with Facebook addiction. In recent, "Facebook fatigue" exist. The findings can be the reference for businesses or educators.

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