- 會議論文
Factors Influencing Behavioral Intention to Use Food Delivery Apps in Thailand Market
摘要
This article mainly discusses the influencing factors in behavioral intention to use food delivery apps in the Thailand market. It found that perceived ease of use, perceived usefulness, and the reputation of food delivery apps and their cooperative offline merchants are positively related to behavioral intention to use food delivery apps. In contrast, the perceived risk of food delivery apps is negatively related to behavioral intention to use the food delivery apps. These findings can enlighten businesses who want to transform from offline to online during the pandemic period. Enhance offline reputation management, choose reliable cooperative partners, make the transaction process simpler and clearer, and enhancing online transaction security is the most concerning factor for customers while they determine the use of the online app at the first time.
延伸閱讀
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